By: Bruna Gunther (participant), Daniel de Paula(participant), Katherine Vescovi (participant)
In our second week we started to work on our final groups to define what problem and what solution we would focus on. It was a week dedicated to develop and to improve the team. We dedicated a long time to understand our possible market and define what would be our final customer.
During our entrepreneur classes we focus on how to work in teams, learning about feedbacks, and to learn more about customer behavior, studying personas. After that the process flows to gather team resources and narrow them on the end user. Later than we used market opportunities to increase exposure, fail faster and learn at higher rates. The entrepreneur's goal for this second week was to define if our market is a real market and to find well-defined and homogenous opportunities.
At this week in our programming lessons we learned more about API and how important - and difficult - that is to connect each segment of our future platforms. We also learned more about html and how it can help to create a website, solving some exercises during classes.
As an outside activity we visited the government transportation lab - MOBILAB. Our entire group went to São Paulo’s downtown, where we had a class, with Daniela Swiatek, about some city mobility problems, such as overcrowding metros. That experience gave us an opportunity to, in the future, present new startups ideas and solutions for São Paulo’s mobility problems. Also they showed us two government programs which aim to foster entrepreneurship and innovative ideas for transportation and mobility in the city.
After this morning session at Mobilab, we walked a little around the city center, with our dear “Ms. Ju” (in portuguese: tia Ju) or Ms. Mary Poppins, the responsible for the GSL Brazil course 2018 -Juliana Mitkiewicz. Over there we had the opportunity to check some buildings such as the Brazilian Stock Exchange (Bolsa Brasil;B^3) and the Farol Santander Building. To close that morning session, we went to a restaurant near by, which, besides the hurry and all the uber’s requests to come back to Insper— where course is happening, and to don’t miss the next guest speaker—, was really appetizing and tasty Brazilian food.
That was a great experience where we learned about mobility in theory and in practice, for example: how to across São Paulo in 20 minutes to arrive at Insper on time.
It was an important and decisive week, when we developed even more our business and also learned about the final customer. As a good practice we started to draw each step of our business on board. What helped us to share our plannings and, as we are used to say, leave everyone at the same page!
