Materials

• Syllabus: http://gsl.mit.edu/media/programs/peru-summer-2017/materials/gsl_syllabus.pdf
• Download Android Studio
• Skills Assesment
• Android Book
• Learn programming for beginners in Python

24 Steps Worksheets

• Step 1: Market Segmentation
• Step 2: Beachhead Market
• Step 1.2: Primary Market Research
• Step 3: End User Profile
• Step 4: Estimate TAM
• Step 5: Profile the Persona
• Step 6: Full Life Cycle Use Case
• Step 7: High Level Product Specification
• Step 8: Quantify the Value Proposition
• Step 10: Define Your Core
• Step 11: Competitive Position
• Step 12: Determine the Decision-Making Unit (DMU)
• Step 13: Map the Process to Acquire a Paying Customer
• Step 15: Design a Business Model
• Step 16: Pricing
• Step 17: LTV
• Step 18: Map the Sales Process to Acquire a Customer
• Step 19: COCA
• Step 19.2: COCA Worksheet
• Step 20: Identify Key Assumptions.docx
• Step 21: Test Key Assumptions.docx
• Step 22: MVBP
• Step 23: Show That the Dogs Will Eat the Food
• Step 24: Develop a Product Plan

Sample Team Contracts

• Sample Team Contracts

Lectures

• ENTR: Lecture 1: Introductions, Comp Strategies, Ideation
• ENTR: Lecture 2: Elevator Pitches, Speed Dating
• ENTR: Lecture 3: Team Building & Speed Dating
• ENTR: Lecture 4: Step 1 - Market Segmentation
• ENTR: Lecture 5: Steps 2-3 - Beachhead Mkt, End User Profile
• ENTR: Lecture 6: PMR
• ENTR: Lecture 7: Steps 4-5 - TAM, Persona
• ENTR: Lecture 8: Steps 6-7 - Lifecycle, Prod Spec
• ENTR: Lecture 9: Steps 8-11 - Competitive Strategies
• ENTR: Lecture 10: Steps 12-13 - DMU, DMP
• ENTR: Lecture 11: Steps 15-19 - How Do You Make Money Off Your Product
• ENTR: Lecture 12: Steps 22-24 - MVBP, Product Plan
• ENTR: Lecture 13: Financials
• ENTR: Lecture 14: Demo Day, Elevator Pitches

• TECH: Mobile Tech
• TECH: User Interface Design
• TECH: APIs and Dev Tools
• TECH: Android - Java crash course
• TECH: Web Technologies Overview
• TECH: Introduction to Python
• TECH: Introduction to HTML/CSS
• TECH: Writing and Sharing Good Code
• TECH: Databases and JQuery