Day 3: Creating Customer Personas

India Summer 2012 Blog

Written by: Bryan Drake

July 4, 2012

On the technical side today, Ian gave us a nice overview of managing the Android application stack and some general navigation methods. I think we’re all excited to get into the lab tomorrow and start actually getting our hands dirty with some code.

On the entrepreneurship side we talked about developing specific customer personas by looking at Porsche and Zomato. Each entrepreneurial team is going to create their own customer persona over the weekend as well as doing some deep research on another startup in the field that they’re working on.

Teams are starting to form up well, but there are still a few stragglers. This should clear itself up pretty quickly though. I’m also able to announce that we’ve managed to secure seven fantastic mentors for our students with a full five of them coming from the Mumbai Angels group. Thank you to everyone involved in setting this up - especially Sriram Emani!

Our first speaker, Martin Harris from GSMA, is coming in tomorrow and we’re all pretty excited about it. I’ll tell you how it goes then.